Dear Visitors!

From March to the end of May 2007, on Wednesday afternoon, the University of Incheon organizes presentations with various representatives of the EU established in Korea. The purpose is to gather various expatriates to discover the potential of European companies and institutions, their presence here in Korea, and the good and bad of being a European in Korea.
Thus during three month, guided by motivated students, different companies and institutions are invited to visit us and briefly introduce themselves, respond to the students questions, and have an enjoyable experience presenting their homeland and their objectives in Asia.

The atmosphere of these presentations is meant to be very pleasant for all of us, and to celebrate your participation properly you are invited to enjoy a dinner afterwards at the University restaurant.

In order to graduate, each group of students supervising one of the eight delegations will have to summarize its presentation in the various university medias.

Michael MENKE (German Dept.) & Virgile MANGIAVILLANO (French Dept.)

KOPRA Korea

We welcome Ms. Sang-Tchu SHIM from KOPRA

(2nd from left) and Mr. Tobias BECKER, intern in the Goethe-Institute Seoul (right)

About KOPRA

KOPRA is abbreviation of the German term "KOordinationsstelle für PRAktika" or in English "International Internship Platform".
It strives for improving mutual understanding between Europe and the region of East Asia through international internship exchange.
So KOPRA's logo means EXCHANGE.
On KOPRA website internship suppliers and candidates can connect.

This is KOPRA's history:
In july 1996 Mr. Wessel suggests conceiving KOPRA as an internet project. He and Mr. Vial, intern at Dentsu, set up the first KOPRA-Homepage. In november 1997 they sets up the new KOPRA Office Tokyo. In january 2004 KOPRA opens the Head Office Duisburg. With support of Goethe-Institut Seoul, the new KOPRA Office Seoul is opened in january 2005. After KOPRA Office Taipei and KOPRA Office Shanghai is opened in 2005.

KOPRA's strength.
First, KOPRA is free for both companies and students. KOPRA wepsite offers language contacts and supports in Chinese, English, German, Japanese and Korean for companies and students. KOPRA is a nonprofit organization.
KOPRA assists careful and precise internship search for companies. This process reduces the risk of expectation mismatches between companies and interns.
Next reasons we can participate intern in abroad.
First preparation for the future. Former interns are often hired by a company after completion of their university degrees.
And most foreign students speak English. With the necessity of communicating in English at the workplace, you can expect an improvement of your employees¡¯ business English skills.
Last In the age of globalization, cross-cultural skills are essential for success. When working with an international intern, it helps you and the company.
Also in the KOPRA website is E-card and T-shirt service.

The Seoul office is in the Goethe-Institut. Now you can contact Sang-Tchu Shim.
And there are a regular monthly meeting organized by KOPRA. It is called "KOPRA Treffen".
The purpose of the meeting is to provide personal supports and to help establish networks among interns from around the world.

French Korean Chamber of Commerce & Industry (FKCCI)

We welcome Mrs. Thérèze CAZENTRE

Business Development Manager / Recruitment Manager

The French Korean Chamber of Commerce and Industry (FKCCI) is a non profit organization created in 1986. The chamber acts as a facilitator for korean-french relationship.

The FKCCI was set up to carry out three objectives:
to promote bilateral trade and investment between France and Korea,
to develop the relationships between the french and korean business communities,
to promote the relationships among the members of the FKCCI.

The FKCCI has three commercial services. The first is services for members. Joining the FKCCI is an opportunity to access information and to publicize members' business on the market and every member of the FKCCI is personally informed of the events such as breakfast and luncheon meetings, and the FKCCI annual gala diner. The second is business supporting, in order to help new companies coming to Korea, the FKCCI has implemented a wide range of services. In addition, the FKCCI provide information of import-export companies. The last is offering job opportunities. Candidates apply to enterprises through posted job informations and enterprises could get CV in quality. As a consequence, the FKCCI connects enterprises with candidates.

The FKCCI is editing publications. Every FKCCI member receives the magazine Corėe Affaires published five times a year, and the FKCCI Directory published on an annual.

On 18, April 2007, Mrs. Therese Cazentre who is the chief of the personal department of FKCCI had visited our class and had given some advices. She said that it's important to improve language skill for candidates, and to conquer cultural differences for enterprises.

AT&S / Tofic

We welcome Mr. Marcus Potzinger

Information of AT&S and TOFIC.

AT&S is a multi-national company. This company creates HID (High Intensity Discharge), PCB (PRINTED CIRCUITS BOARD). AT&S has 15% of the world market for HID, and PCB and in Europe 30% of sales. AT&S is an Austrian based multinational company. Nokia, Sony-Ericsson, Siemens are custumers of AT&S.
In 2006, AT&S entered the Korean and Asian Market. AT&S bought TOFIC, a Korea company in Ansan. This company creates FPCB (FLEXIBLE PRINTED CIRCUITS BOARD). One of famous cell phone LG Chocolate-phone is custumer of TOFIC.

In 2004 TOFIC was a small company, but TOFICs sales are now 15,000,000,000 Won annually, so we think AT&S and TOFIC will continue to grow.

Louis Quartorze

We welcome Mr. Yujin KIM, Marketing Manager















About Louis Quatorze
We can recognize the Louis Quatorze on the streets and in the department store, and through the articles of newspaper and internet. However, there are few people know what the meaning of the brand is. Then what does it mean? Louis Quatorze, which is the king of France, and the Versailles represent the grace and luxury in France.
They use the rose for their symbol, which means grace by using wine color. With this images Louis Quatorze established by Paul Barrate in 1981 in France. Then this brand began exporting their products to Korea since 1990, Licensing into Taejin International,. Ltd. After 17 years later, due to the careless business in 2007.

Their current Acitvities.
Louis Quatorze products by its own brands with 6 product lines –Nice, Toulouse, Bordeux, Evian, Loire, Alsace. Then Do they sell handbags and wallets They’ve been vending umbrellas, shirts, ties, watches, more that what we’ve been known. They do business in Korea, with about 60 shops in departments store and in worldwide with shops in many countries- Singapore, Malaysia, Japan, Indonesia, Hong Kong, France, U.K.

Sales amount
They have launched their product in the Asian market since 1990. Their value of brand was getting higher and sales amount have been growing. So In 2000, Sales amount was about 10 billion uk won in Korean currency and last year, it was grew about 500%.. They prospect their sales will grow continually.

Marketing strategies
They think that the current of competition is changing from product to brand. At first, they set a products’ image as a high product. But A difference of the quality between A company and B company was disappeared. So, As including traditional value with their quality, that became Louis Quatorze company paradime. They said “Marketing is sellin of brand value, not quality.” Even if the product set a high pricing strategies, The products don’t mean the product is expensive copare with other brand. It is masstige strategies. The most importance of the masstige is high quality product brand and reasonable price. Now Louis Quatorze’s brand Image is fashion brand for mass such as a Daks and MCM. And they establish their company in Hong Kong in this year. They think globalization is very important thing for that they establishes Design center in London. Now London is recognized by fashion pivots. And then they hire famous designer. It is composed Korean and native designer. Last, For deep relationship with their customer, they held some event through website or off-line and they have met regular basis with them. It is call Luise Angel. Through running Luise Angel, they issued 4 webzine.
















What shall they do?
At first, We heard Luise Qurtorze sales target is for 20~30. The generation is recognized as a purchases generation for many company. But many people who use internet recognized the product for thirties, forties or over forties after searching the internet. And also many internet user think the product for women. We think for their sales, They have to change their image.

Schindler Elevators

We welcome Dr. Walter JURY, CEO of Schindler Korea

Schindler is the largest supplier of escalators and the second largest manufacturer of elevators worldwide. It has around 40'000 employees operations span all five continents. Globally, Schindler equipment moves more than 700 million people per day. Schinder company was founded by Mr. Robert Schindler in Lucerne, in Switzerland in 1874. The Schindler employs around 44 000 people worldwide and comprises two core areas of business: Elevators & Escalators, which contributed 70% of sales in 2006, and ALSO, an IT distributor in Europe. The parent company Schindler Holding Ltd. is listed on the SWX Swiss Exchange, as is ALSO.
For any individual need in the market, Schindler provides an appropriate elevator solution. Starting with low-rise requirements focusing on basic transportation needs at affordable costs, through mid-rise applications for the residential and commercial market segments, and finally on to the high requirements and high-rise segment. Schindler supplies elevators, escalator and moving walk but it also has very creative and unique systems relating to elevator. These are Miconic 10 and Schindler ID. Schindler Miconic 10 is the industry’s original destination control system, proven in buildings all over the world with more than 2000 elevators in service! Schindler Miconic 10 uses a revolutionary traffic management system that brings people to their destinations faster than any other elevator control. In Busan National Pension Service Miconic 10 was hold first in Korea. Next on is Scindler ID. Schindler ID can provide multiple levels of security, from simple access control to highly restricted use all reconfigurable by our customer at any time. Just with putting a card in which are inserted personal information about their destination stairs, people can get to their destination quickly.
Schindler has also well-organized modernization. Schindler does not only produce moving machine but also it repair and change old one; they call it as ‘modernization'. The rate of modernization of whole income of Schinlder is almost 77%. Schindler has different service from other companies. All of their machines are watched from service team and special educated phone call worker respond to clients’ ask for 24hours.

In students’ presentation we talked about these facts and also some articles of Schindler. We saw an article about direct manager Dr. Jury and then actually he visited our university and provides a sincere presentation for us. At first he announced what he most importantly thinks in intervewing and some advice to students finding a jobs. And then he presented some slides about Schindler. After that he showed us a publicity video of Miconic 10 and Schindler ID. It was very impressive and many students were interested in those, even professors too. Following his presentation some of students asked a question of how to they design the elevators harmoniously with the environment, how to advertise the company when they came into Korea first and Korean market’s competitive power comparing with other Asian countries etc.
Until we collected data about Schindler, we’d no idea or information about elevator company. Most students might be same with me. However as I knew about Schinder especially their technology and services, we were impressed very much. And now when I take an elevator or escalater or movingwalk, I check which company made the one. Actually Schindler does not occupy large part in Korea, but I hope Schindler Korea become one of the largest elevator company in Korea.

L'Oréal

We welcome Mr. Damien HAAS, Business Manager


















About L'Oréal
At L'Oréal, the company has made cosmetics the focus of all our energy and know-how for nearly a century. They are fully committed to putting all their expertise and research resources to work for the well-being of men and women, in all their diversity, around the world. Also they have 19 global brands and 60851 employees worldwide. The company is a world wide leader in cosmetics.
They produce goods ditributed in 130 countries. And they have 5 key expertises:
hair care ,hair color ,skin care, make-up&fragrance.

History
In 1907, Eugène Schueller, a young French chemist, developed an innovative hair-color formula. He called his improved hair dye Auréole. With that, the history of L’Oréal began. Eugène Schueller formulated and manufactured his own products, which he then sold to Parisian hairdressers.
In 1909, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux ("Safe Hair Dye Company of France"), the future L’Oréal. The guiding principles of the company that would become L’Oréal were put into place from the start: research and innovation in the interest of beauty.
During the early twentieth century, Schueller provided financial support and held meetings for La Cagoule at L’Oréal headquarters. La Cagoule was a violent French fascist-leaning and anti-communist group. L'Oréal hired several members of the group as executives after World War II.
In 1920, the small company employed three chemists. By 1950, the research teams were 100 strong; that number reached 1,000 by 1984 and is nearly 2,000 today.
L’Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. L’Oréal now markets over 500 brands and many thousands of individual products in all sectors of the beauty business: hair color, permanents, styling aids, body and skin care, cleansers and fragrances. They are found in all distribution channels, from hair salons and perfumeries to hyper- and supermarkets, health/beauty outlets, pharmacies and direct mail.
L’Oréal has five worldwide research and development centers: two in France: Aulnay and Chevilly; one in the U.S.: Clark, New Jersey; one in Japan: Kawasaki, Kanagawa; and in 2005, one was established in China, Shanghai.
L’Oréal purchased Synthélabo in 1973 to pursue its ambitions in the pharmaceutical field. Synthélabo merged with Sanofi in 1999 to become Sanofi-Synthélabo. Sanofi-Synthélabo merged with Aventis in 2004 to become Sanofi-Aventis.
On 17 March 2006 L'Oréal made a £652 million agreed takeover of ethical cosmetics company The Body Shop.

Earnings
In 2003, L’Oréal announced its 19th consecutive year of double-digit growth. Its consolidated sales was €14.029 bn and net profit was €1.653 bn. 96.7% of sales derived from cosmetic activities and 2.5% from dermatologic activities. L’Oréal has operations in over 130 countries, employing 50,500 people, 24% of which work in France. 3.3% of cosolidated sales is invested in research and development, which accounts for 2,900 of its employees. In 2003 it applied for 515 patents. It operates 42 manufacturing plants throughout the world, which employ 14,000 people.
Cosmetics sales by division breakdown: 54.8% from consumer products at €7.506 bn, 25.1% from luxury products at €3.441 bn, 13.9% from professional products at €1.9 bn, and 5.5% from active cosmetics at €0.749 bn.
Cosmetic sales by geographic zone breakdown: 52.7% from Western Europe at €7.221 bn, 27.6% from North America at €3.784 bn, 19.7% from rest of the world at €2.699 bn.

Brands
Brands are categorized by their targeted markets, which are mass market, professional, luxury, and active.

Internship
At L'Oréal, personality counts. They are interested in meeting people from different places, with wide-ranging experiences. They don't hire simply on the strength of degrees or diplomas. They know that our success in a world of innovation will come from enthusiasm, ambition, and creativity – qualities that extend beyond the classroom. Their business benefits from the collective contribution of countless unique cultures. With projects as demanding, as ambitious, as constantly evolving, they need entrepreneurial energy that can translate passion, imagination and creativity into success. our talent… to build Beauty.
Internships are offered year-round in almost every department, and last from 3 months to a year. we must be in our last or next-to-last year of studies to participate.
-Apply online !
Selection is based on our application, an interview and available opportunities matching our profile and ambitions.
-A Competitive Edge
Last year, 30% of their junior recruits (less than 25 y.o.) were hired following an internship with L’Oréal. Whether or not we seize the opportunity to join a team,
we'll have experienced their industry in action – and gained a head start on our career.

We had a very good time for preparing the L'Oréal's presentation.
we had many difficulties, because we could get many information!!
However, Mr. Damien HAAS, Business Manager, gave us many interesting information. He is very kind and intelligent. When we had dinner with Mr. Damien and the professors, he talked about business of L'oreal
And we were very happy to meet Mr. Damien ^^

Schenker Korea

We welcome Mr. Ralf MÜLLER, General Manager, International Business & Development

To know about Schenker, it is important to know a definition of logistics. Logistics is not only simple meaning(delivery), but also every process from delivery to packing and installation. On the basis of definition, Schenker offer three services ; service connecting between buyer and merchandiser, logistics service, service for customers. 130 years ago, Schenker which has there thoughts about logistics was founded in Wien, Austria by Gottfried Schenker. And then it founded many branches in the world and was chosen in Olympics by transportation company ; 1972 München Olympics, 2000 Sydney Olympics and 2002 Salt Lake Winter Olympics. Since it advanced into Asia market 'Hong Kong', it has made branch in Korea and Japan. These days, BAX Global Japan which is a international transportation company and has a headquarter in U.S.A. and Schenker-Seino were merged, so Schenker's advance is remarkable. With this development of Schenker, its sale has been rising twice in the five years. Schenker made a branch in Korea in 1970. But, now it is a dependent company "Schenker Korea" since 2003. Schenker Korea has developed rapidly afterwards. And it thought Incheon international airport and Songdo free trade zone of heart of northeast logistics. So it founds Korea Logistics Center. Schenker has expectation about KLC because it makes rapid transportation from Seoul to Incheon and from Incheon port to Incheon international airport.

In Schenker, there are four main services-that is-Air Freight, Ocean Freight, Global Project and Special projects(Fairs & Exhibition).
First, this is an Air freight part. The Schenker company is aimed to be on time for customer's service. There are three parts in Air freight. First one is Customized global concepts. In this part, the Schenker provides customers it by using Schenker aeroparts. And then it is Perfection born from experience by using Schenker marienparts. Last one is Expertise to shape the future by using Schenker skybridge.
It can take from 1 day to 6 days.( it depends on charge)
Second, this is an Ocean freight. There are two parts. First one is transportation by using containers to go to Worldwide. In Korea, it especially works at Incheon and Busan. Also, the Schenker offers some unique transportation. For example, the company can delivery from Korea to North america. And then it provides "Ocean&Air" services through Vancouver. Even the company does labelling work, marking and warehousing etc.
Third, this is a Global project. The goal is "whenever your business goes-we're there for you". This part is formed by four steps. First step is transport analyse. Second step is planning and consultation. Third step is order processing. Last step is documentation and information. The Schenker company provides good services and good quality on time by using its own global network. Also, There are five parts in this service. They are "Power, water & facilities, Oil & gas, Petrochemical and chemical industry, Heavy industry and Civil construction projects."
At last, these are special projects-that is-Fairs & Exhibition. For instance, the Schenker company provided BMW moving cars and safekeeping them in 2007. The Art show held in Philippine. It was third time. Before this show, the Schenker offered to BMW services in Indonesia and Malaysia. Also, the Schenker is an official exclusive handling agent for australian air show since 1992. The Schenker was chosen not only handling agent, but also event organizer.
Besides, there are Pan-Asia and Transpacific services in Schenker Korea. The Pan-Asia project is connecting system from Asia(Korea, Singapore, Japan and China) to Pan(Australia and New Zealand). In this project, there are air freight, ocean freight, warehousing, trucking, moving, trade lift service and so on. And the Transpacific is focused on North america's market. The Schenker Korea thinks that that market is really important. Because there are potential and capability in North america market.

Actually I didn't know about that company before. However, through this class I could searched some information about that company. Through this homework, I knew logisitics and some handling part. Also, we could meet somebody who works at Schenker Korea. I was really happy and glad. I think it is first time to meet those people in my university life. It was very helpful for me and other people, I think. And then I'm not sure that I have another chance like as this in the future. It was a really good experience for me. Thank you so much for my partner, professors and Ralf Mueller. (Miss Kim)

Thanks to this chance to make a presentation about Schenker, I knew the importance of logistics. Actually I am interested in Messe and sales in abroad, so it is beneficial for me to have some information about Messe and Business of foreign company. As the world becomes the one, freight is important to connect between buyer and merchandiser. Therefore, logistics of Korea will have a bright prospect in the future because Korea tries to import and export in the field of many things. Ralf Müller, Schenker's General Manager, who visited University of Incheon in order to introduce Schenker is very comfortable and practical to students. In addition to he asked to students about their futures and experiences. So his seminar had good atmosphere. Most students want to know about Korean Logistics Center, which is founded in Incheon free trade zone and has an aim to be a center of northeast Asia. For this question, he said to us that Incheon has development possibility in northeast Asia.

This class is very helpful for me and my classmate because we can meet CEO of foreign company which we want to enter. Thank you for Hye Na, professor, Ralf Müller and classmates who listen carefully our presentation . (Miss Min)

SDV Korea

We welcome Mr. Alexandre PIENNE, Logistic Development

About SDV Logistics
SDV International Logistics is a worldwide-known-and-leading group, specialized in international freight forwarding, transportation and logistics. Of french origin and now operating in 88 countries with 26 000 employees, SDV International Logistics belongs to the Bolloré Group , which employs 31 000 people worldwide. Specialist in all areas of transportation and logistics, SDV International Logistics provides customized solutions using the most advanced technologies. SDV expertise lies on an in-house, built-in efficient IT system, a reactive and reliable international network and a close relationship with the major operators of the international transportation.

HISTORY
SDV International Logistics incorporates the main French entities of the SDV group which deals with international Transport and Logistics : SCAC, SCAC AIR SERVICE, TTA, TRANSCAP INTERNATIONAL, SDV Aerospace and TRANSINOR. Since 1885 , SCAC has been playing an important role in the development of French seafreight activities, mainly to and from Africa.
For more than 30 years, TRANSCAP INTERNATIONAL has made of seafreight and airfreight transportation to Africa and the French overseas territories its dedicated trade lanes.
TRANSCAP INTERNATIONAL offers its customers two key advantages the strength of SDV, France’ premier transportation group, and the flexibility of a human-sized company. Today, reunited under the banner of SDV International Logistics, they pool-in their potential and expertise in order to provide their customers with an optimized transportation service, regardless of the origin or the destination of the transports.

ACTIVITIES-SERVICES
Air, Sea, Terrestrial, Logistics, Healthcare, Oilfield, Warehousing….ETC

SDV KOREA
SDV’s agencies in central Seoul and at the International Icheon Airport will handle all Import-Export shipments to all parts of the globe, every day. Pusan office, in the heart of the port, will give priority treatment to your maritime freight for Africa, the Middle East, Europe, the United States and Canada. Whether your projects are industrial, turnkey, hi-tech or oilfield based – or concern perishable goods – our field knowledge, mastery of the Group's procedures and determination to find the most suitable solutions for you, will guarantee optimal service quality.

My opinion
It’s very interesting work. Because SDV KOREA is not famous and SDV’s website is short of information. The key is Bolloré Group (www.bollore.com). CEO Vincent Bolloré is a very famous man, and the Group stands on SDV Logistics.
Many Koreans don’t know SDV. But everyone knows the importance of Logistics. For example, that’s the Song-DO new town. SDV must put money into KOREA. Of course, Singapore and China, they are very important. But Inchon has the good airport and locates good place.

THANKS FOR GOOD PRESENTATION, Mr. Alexandre PIENNE.